By SARA MCCORQUODALE

When it comes to staying in the public eye, you can never underestimate the power of reinvention - and no-one understands that better than Katie Price.

For as she stepped out in Las Vegas, the 32-year-old must have known the paparazzi would go wild when she unveiled her transition from buxom brunette to blonde bombshell.

After showcasing rich chocolate locks for two years, Price - also known as Jordan - has decided to go back to a more sunkissed look because she believes 'blondes do have more fun'.

Bombshell: Katie Price revealed newly-dyed blonde tresses in Las Vegas

She said to The Mirror: 'I had been dark for a good couple of years so it was time for a change.'

The glamour model and businesswoman tossed a luscious mane of honey blonde tresses as she arrived at Mandalay Bay casino and events centre to watch a boxing match between friend Amir Khan and his Argentinian opponent Marcos Maidana.