As one of the UK's biggest talent shows, there's not much that can come up against Britain's Got Talent on a Saturday night - until now.
Because today it was revealed that the BBC are set to take on the ITV show and launch their new show, The Voice, on the same night.
Both programmes will kick off on Saturday March 24 as the two channels go head-to-head again just like they do for The X Factor and Strictly Come Dancing.
New show, new faces: The BBC will launch its
talent show The Voice with judges (L-R) Danny O'Donoghue, Tom Jones,
Jessie J and Will.I.Am on the same night as Britain's Got Talent hits
the air
The judging panel is made up of Jessie J, Sir Tom Jones, will.i.am and The Script frontman Danny O'Donoghue and the show will
Britain's Got Talent, which is now in its fifth series, is being judged by David Walliams, Amanda Holden and Alesha Dixon - who was poached from the BBC after her stint on Strictly - and ITV bosses hope the return of Simon Cowell to the panel will boost ratings.
Speaking to the Sun, a source at ITV told the paper that the clash would also continue every week and added: 'We haven't declared our launch date but, if I was a betting man, I'd go for March 24.
Rival - but longer established: This year's BGT
will be judged by David Walliams, Alesha Dixon and Amanda Holden and ITV
bosses will no doubt be hoping that the return of Simon Cowell will
boost ratings
'The BBC know we always launch BGT around this time.'
But the BBC are said to be annoyed as it believes that ITV have decided on this launch date on purpose.
An insider at the corporation said: 'This is typical of ITV, parking their tanks on our lawn just as we launch a major new format.
'They are smarting because they didn't get the show although they bid £10 million more than us.'
Young stars: Pop singers Alesha Dixon and Jessie J will go head-to-head in the ratings and with fans
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